Monday, January 8, 2024

MAGA's Subliminal, Anti-Democratic Messaging

Our democracy is in a dire and fragile state, facing a threat the likes of which hasn’t been seen here for nearly a century. The leading contender for the Republican nomination for President, Donald Trump, tried to overthrow our democracy three years ago by orchestrating, inciting, and aiding a violent insurrection and coup attempt against our government. Political discussions are naturally focused on this now, with many people, myself included, very concerned about what this year will portend for our democracy, particularly if Trump returns to power.

I honestly don’t think our democracy can survive another Trump presidency. He tested the absolute limits of our checks and balances three years ago when he attempted a coup and was allowed to walk free, and he’s made it clear that, should he return to power, he will focus all of his efforts on political retribution against his enemies, and that he’ll stock the entire federal government with sycophants who will do whatever he tells them to do without question. There’s a word for this: fascism.

I’ve had many discussions about what our future may hold with many people, many of whom are diametrically opposed to me when it comes to politics (and those are the conversations I often find most enjoyable and engaging, as I like to be challenged in my political beliefs). Most people, regardless of their political ideologies, agree that we’re in a perilous state right now (though there is VAST disagreement on the nature of the threat and on how best to move forward), but I’ve noticed an odd refrain that has emerged from the right (particularly the MAGA crowd) as of late. When I express concerns about our democracy, I’m frequently greeted with the rebuttal “we’re not a ‘democracy’; we’re a ‘constitutional republic’”.

Now, this is *technically* true; we’re not a full democracy, in that we use representatives instead of putting every single thing to a popular vote (which would be a logistical nightmare, as we have close to 260 million people that are of voting age). In fact, our government is actually classified as a “federal presidential constitutional republic”, meaning that we elect representatives to legislate, a president to lead the country, and have a constitution to bind them all (the “federal” aspect refers to the fact that most of the power is consolidated to a central federal government instead of to state and local governments, unlike our first government, the Articles of Confederation). I’ve actually made this argument myself a few times over the years, so when I first heard this rebuttal coming from the hard right, I didn’t think much of it. After all, it’s just an amusing semantical argument (which, as an English major, I LOVE) and interesting political point, right?

As I listened more and more to the rhetoric coming from the hard right, however, I began to wonder if this was something more. The GOP has become terrifyingly anti-democratic in recent years, and this is reflected in their constant attacks on governmental norms, government agencies, and even the rule of law and the Constitution. It is increasingly clear that they’re no longer a traditional political party, but a dangerous cult, hellbent on replacing our government with Christofascism. Given all of this, I now wonder if the “we’re not a democracy” argument is now being used as a form of subtle mind control and propaganda to desensitize us in order to make it easier to attack democracy; if we don’t *think* we’re a democracy, then it’s easier for them to take it away from us.

This sounds weird, and frankly, it probably sounds like a tin-foil hat conspiracy theory. But there are precedents for this, some of which are quite recent. For example, look at the way Republicans have referred to the Democratic Party over the last eight to ten years; instead of saying “Democratic Party”, they now almost always say “Democrat Party”. At first, it was dismissed as just a few people misspeaking, but gradually, experts in both politics and linguistics saw that it was no accident. By removing the last two letters, they sow in peoples’ subconscious the thought that Democrats aren’t democratic, that they *oppose* the popular will, and will in fact work to subvert it. It’s a classic example of subliminal messaging, and by consistently repeating this language, they build on this seed, feeding it until it blooms into distrust and disdain for the Democratic Party (this also serves as a classic example deflection via psychological projection, as Republicans are themselves guilty of subverting the popular will by ramming through overwhelmingly unpopular laws and policies over the cries of the people, to say nothing of trying to illegally and forcibly overturn the 2020 election results).

Now, in fairness, this isn’t exactly unusual in politics. Politicians are skilled in getting people to think what they want, and they can often do so without stating it at all. The infamous (and racist) “Willie Horton” ad is a prime example of this; in just thirty seconds, a PAC successfully implanted the suggestion that Michael Dukakis, the governor of Massachusetts and Democratic candidate for president at the time, was personally and directly responsible for a horrific assault and rape committed by Horton. In reality, he bore no responsibility for these heinous crimes (the law that allowed Horton’s “weekend pass” release predated him, and he had no authority to stop the release, per a state Supreme Court ruling; all of this information was conveniently omitted in the ad), but the creators of the ad were able to hoodwink people into believing this lie of omission, even though they never actually stated that Dukakis was in any way responsible.

Sadly, this ad isn’t an outlier; this is now commonplace in politics, and it’s because it plays on basic human psychology. It’s disturbingly simple to get people to believe something negative about someone simply by pointing to some kind of link between them and someone/something bad, no matter how tenuous or dubious that link may be. But what we’re seeing now goes beyond so-called “normal” politics (whatever the hell that means), venturing into tactics used by authoritarians and even cult leaders to help them accumulate power.

We know from history that the most successful propaganda campaigns, particularly those used by authoritarian leaders, use tactics like repetition (there’s a very famous quote about this from a certain Nazi leader, but I won’t post it because, in the epitome of irony, I got dinged by Facebook the last time I posted this quote), fearmongering, and cherry-picked information in order to mislead and confuse people so that they’re more malleable and therefore more likely to do what the propagandists want. But subliminal messaging is an equally common tactic in propaganda, and it’s far more pernicious than the other tactics because it’s so hard to recognize, which is exactly the point. And it’s often used to coerce people into abandoning core viewpoints because these viewpoints are the most difficult to get people to change. People will almost never make such a change willingly or consciously; instead, seeds of doubt must be sown in their subconscious, then carefully stoked with the other more overt tactics of propagandism in order to get people to make such a change.

The importance of democracy to the American way of life is a prime example of this. We’ve long held our country up to the rest of the world as a beacon of democracy and freedom. Patriots went to fight in wars against enemies who wanted to destroy democracy, who wanted to replace it with fascism and communism. Just take a look at the propaganda WE created during the first and second World Wars; it’s ALL about “protecting democracy” by “defeating the evils” of tyranny, imperialism, and fascism (and, fair warning, a good deal of it is also HIDEOUSLY racist). We fought wars in Korea, Vietnam, Iraq, Afghanistan, justifying them by stating we fought to protect and promote democracy and freedom.

Simply put, for over a century, we’ve had it drummed into our heads via mass media that democracy is as synonymous with America as baseball and apple pie, which means it’s one of our core values. As such, if the enemies of democracy, such as fascists, authoritarians, and dictators, want to change this view, they have to do so carefully. Subliminal messaging is the only viable option to accomplish this task, and I know this because it has been done before. Many such “leaders” came to power by using exactly this tactic, and it very nearly succeeded in this country once; in the 1930s, there was a movement by fascists and Nazi sympathizers, quite literally funded AND written by people working for the Nazi regime, in Germany, to replace our government with a fascist dictatorship. The pamphlets, magazines, articles, books, and speeches were then funneled through powerful leaders and celebrities, including several members of Congress and some high-level military officials, both directly (many gave speeches that were literally written by Nazis) and indirectly (such as having aides send out pamphlets and copies of speeches around the country via mail). They played on the fear of communism (which everyone seemed to think was going to destroy us if we let down our guard for even a microsecond) and on the ongoing economic depression, linking both to the age-old racist conspiracy theory about the “secret plot” of Jewish people to take over the world. Much of their messaging was fairly overt, of course, but a good amount of it seemed fairly innocuous at first glance, like an average political mailer or pamphlet. They instead relied on carefully chosen language, as well as carefully *omitted* language, to make their point and to sow seeds of doubt and distrust in institutions and in democracy itself.

Sound familiar?

It should. That is EXACTLY what Republicans are doing right now. But the worst part is that most don’t even realize they’re doing it. Just as so much of the fascist propaganda sent around the country (often through the mail for free, through exploitation of a loophole that allowed members of congress to send mail to constituents without paying for postage, meaning that taxpayers were literally being forced to subsidize Nazi propaganda) was being sent by people who didn’t actually know where it came from, what it truly meant, or what the true goals of its authors were, most of the Republicans spreading anti-democratic rhetoric now don’t consciously realize what they’re doing. They don’t realize that they’re playing right into the hands of the fascists who want to destroy our government and replace it with autocracy. They don’t realize this language is specifically designed to subconsciously distance us from democracy in order to make it easier to take it away. They’re just repeating the things that others have told them because they seem to somehow fit into their worldview.

I may be totally wrong about this. Frankly, I HOPE I’m wrong. But I fear that I’m right, and that I’ve stumbled onto something that may portend terrible darkness in our future. I’ve studied fascism, cults, and authoritarianism enough that this concerns me (though I am by NO means an expert on ANY of these subjects), as it’s exactly what we’d expect people who want to subvert our democracy to do. We know that there are forces, both inside this country and around the world, that want to destroy our democracy, either to distract us with chaos, or to actually replace our democracy with something worse, and that they’ve been at work on this agenda for centuries. We also know that seemingly innocuous shifts in names are often used to disguise something worse.

Look at the anti-democratic tendencies we’ve seen from the Republican Party in just the last 20 to 25 years. They’ve been attacking and undermining our democratic process for decades now, through things like gerrymandered districts and voter suppression, in order to make it more and more difficult for the people to actually have a voice. In many areas, between rigged maps and voter suppression laws ripped right out of Jim Crow, elections are literally decided before the ballots are even printed. And, when these tactics fail, when they still lose, they instantly cry foul, screaming that Democrats “cheated”, that the election was “rigged”, that there was “massive voter fraud”. They even went so far as to incite a violent insurrection and attempt a coup to silence the will of the people.

Given this behavior, it’s only logical they’d want to refer to us as a “constitutional republic” instead of a democracy, as they can use that moniker to suggest there’s still some element of actual representation present, even when they’re virtually assigning our representatives to us. That actually makes it EASIER for them to attack the democratic process, which is what the worst among them actually want. They want Christofascism, and they know that this is antithetical to democracy in any form, so they’ll attack any and every democratic process as a result. They want a government where the people have no voice, other than that which is assigned to them, so that no one can truly oppose them. We’d be no different than the Empire in Star Wars, which was *technically* a republic, in that it had an Imperial Senate, but it had little actual power, was filled with imperial sycophants, and could easily be overruled by the Emperor. Eventually, even this body was dissolved, replaced by regional governors who were assigned by the Empire.

It’s just another form of fascism, which is ultimately what the worst elements of the GOP want. They want this country to be morphed and mutated into a Christofascist state, where the people have NO voice in the government, where their representatives are assigned to them, where a perverted form of Christianity is the only faith allowed, and where one leader can simply rule by fiat because they legislative body is too cowardly and too powerless to stop them (and if you think I’m exaggerating, go read “Project 2025”, the book written *by Republican operatives* that details their plans to effectively turn the Executive Branch into a dictatorship). But we, the American people, are too attached to democracy to let it go willingly, so they have to sow seeds of doubt and distrust in our subconscious in order to make us change our minds.

Again, I could be wrong about this, and, truthfully, I hope I am. But history shows that, without proper vigilance, we stand to lose EVERYTHING under these circumstances. We should never give into paranoia (we tried that with communism, and it did NOT end well, if you recall), but we should be mindful of the language being used by those who seek to undermine our democracy. Actions speak louder than words, yes, but words, and the lack of them, can still be very loud and tell us a great deal about peoples’ intentions. And, by that token, we should also be aware that not every single Republican agrees with the extremists in their party; many vocally oppose them and the fascism they’re preaching, for which they’ve been excommunicated. But they’re now the minority of their own party, as the extremist wing of the GOP, the one that’s preaching Nazi-esque fascism (to the point that their chosen candidate, Trump, has literally quoted Nazi propaganda multiple times in recent months), has a stranglehold on the rest of the party, rendering it incapable of acting against Trump or his MAGA movement; most Republicans have little to no love for Trump or MAGA, but few are willing to stand up against them. Some are, and we cannot forget this or demonize them, but we also must be clear that, when it comes to fighting those who want to destroy our democracy, silence is complicity; anyone who isn’t clearly and unequivocally standing up to this treasonous movement is tacitly endorsing them.

We damn near lost our democracy once to fascists, working both inside the country and from the outside, because we weren’t paying attention to their tactics. We’re in great danger of that happening once again, but the difference now is that we know how to recognize these things.

The question is: will we act, before it’s too late?

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